Crafted with Love, Worn with Pride
At PMAURAJEWELS, every piece we create carries a story — of tradition, craftsmanship, and the timeless beauty of fine jewellery.
Who We Are
Welcome to PM AURA JEWELS, a jewellery brand by Bohra Lifestyle, founded by Mukesh Bohra and based in Ahmedabad, Gujarat. At PM AURA JEWELS, we believe that jewellery is more than just an accessory — it is a reflection of your personality, style and the moments you cherish. Our journey is built on a simple vision: to bring elegant, stylish and thoughtfully designed jewellery to our customers while making every shopping experience reliable, convenient and enjoyable.
With Bohra Lifestyle behind the brand, PM AURA JEWELS is committed to offering carefully selected designs with a strong focus on quality, style and customer satisfaction. Whether you're looking for something for everyday elegance, a special occasion, or a thoughtful gift, we aim to offer pieces that complement your individual style.
Mukesh Bohra Founder & Owner, Bohra Lifestyle Based in Ahmedabad, Mukesh Bohra established Bohra Lifestyle with the vision of building trusted brands that put customers first. PM AURA JEWELS represents that vision through jewellery that combines contemporary style with timeless elegance. PM AURA JEWELS — A Brand by Bohra Lifestyle Ahmedabad, Gujarat, India
What We Stand For
Premium Quality
Only the finest materials and gemstones make it into our collection
Made with Passion
Every piece is crafted with dedication and attention to detail
Trusted and Reliable
Your satisfaction and trust are our top priorities
